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Thursday 23 September 2010
Some pictures
 Nivea - February 2008

A concept

As part of Nivea’s Web campaign "Beauty is a Declaration", on the occasion of Mother’s Day, Cübb allowed the public to compose a declaration and to have it broadcasted live on the giant digital screen located at the entrance of Citadium store Paris.

A device

2 Cyklop with 2 hostesses invited people to participate in the activity. And also 2 Cytouch (1 by host) to capture the declarations and to take photos. The Citadium’s screen broadcasted incentive messages, to encourage people to participate, showing declarations already shot.

Results

Thanks to this animation, about a hundred people recorded their messages, including a marriage proposal!

Cübb

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