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Wednesday 22 September 2010
Some pictures
 Fnac - Mamma mia - March 2009

A concept

To create a Buzz and to boost sales on the occasion of the release of the musical melody Mamma Mia in DVD

A device

A Cyklop had to liven up the "Academy Fnac" for a night, inviting people to participate in the karaoke (PS2 - Singstar) ... Guaranted success!

Results

A department saturated, boosted sales:

  • 148 DVD
  • 17 Blu-ray
  • Turnover : 3468,35 €

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